Poor online marketing is one of the major causes of early failure in small businesses. Unsuccessful online marketing fails to recruit new customers and wastes marketing resources. There are three mistakes small business owners make with their online marketing that accounts for this waste:

1. Insufficient marketing research.
2. Not targeting potential customers.
3. Not creating or following through with an online marketing plan.

Insufficient Marketing Research

One of the first mistakes that small business owners make is not investing in online business marketing research. Sometimes, especially because of start up costs, small business owners as usually reluctant to invest in marketing research, meaning researching product development, competition and market segmentation. Without this necessary information small business owners build their company on incomplete and inaccurate information, thus dooming their success from day one.

In addition, small businesses that do not research marketing decisions tend not to approach marketing decisions strategically, and lack the marketing skills necessary to recruit new and loyal customers. Market research is a smart investment that can save the business time, resources, and help prevent marketing to the wrong people.

Not Targeting Potential Customers

Contrary to popular belief, many small business owners tend to believe that everyone wants to purchase their products, but that is seldom true. Failure to target customers most likely to buy might alienate potential customers.

Not Creating or Following Through with a Marketing Plan

Creating and following through with a marketing plan will produce the greatest return on business investment. Most business owners only create a marketing plan because it is required by banks to qualify for business loans. However, creating and following through with a marketing plan will create focus, help meet goals, and increase revenue.

Avoiding these three catastrophic mistakes can help prevent cutting into revenue, wasting time, and loosing customers.

Poor online marketing is one of the major causes of early failure in small businesses. Unsuccessful online marketing fails to recruit new customers and wastes marketing resources. There are three mistakes small business owners make with their online marketing that accounts for this waste:

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